2010-01-10 17:26:46
WAM Dubai, 10th Jan. 2010 (WAM) -- Vice President and Prime Minister of the UAE and Ruler of Dubai H. H. Sheikh Mohammed bin Rashid Al Maktoum has issued law no 2 of 2010 establishing the Dubai Government Media Office.

The creation of the new unit, which will be annexed to the Dubai Ruler's Court, comes within efforts to enhance channels of communications with the local, Arab and international media community and mobilise resources and potentials necessary for conveying an accurate image of events going on in Dubai and delivering Dubai message via clear, objective AND affective style at bar with the highest international recognised professional standards and practices.

The law stipulates that Dubai Press Club, Falcon and Associates, and Dubai Media Affairs Office (Dubai Brand) will also come under the umbrella of the Dubai Government Media Office.

All these units will join forces to ensure the highest levels of inter-coordination with the aim of auditing information, standardising media messages in order to find a dynamic official channel serving as a focal centre to supply local, regional and international media outlets with accurate news and information regarding the Ruler and Government of Dubai in a method that ensures delivery of facts without any ambiguity.

At the same time, Sheikh Mohammed issued a decree appointing Ahmed Abdullah Al Sheikh, Media Escort to Sheikh Mohammed, as Director General of Dubai Government Media Office.

Both the law and the decree are effective from the date of issuance and will be published in the official gazette.

The mission of the new unit will include among others coordination with concerned government departments to provide media organs with news on activities of Sheikh Mohammed and Government of Dubai, organise press conferences of the Ruler and the Government, coordinate with representatives of local, Arab and international media to attend briefings and interviews the Ruler, Crown Prince of Dubai, and senior government officials will make with various media outlets and follow up their transmission as well as monitor their impact, feedback and reaction on the public opinion.

The Office will monitor and analyse what is published by local, Arab and international media organisations about Dubai and latest public opinion trends dealing with events in Dubai. It will also monitor news and analyses on activities of the government and its officials and compile brief reports based on accurate scientific methods and raise them to the Ruler's Court.

WAM/TF