WAM Dubai, Nov 25th, 2012 (WAM)-- Pink Caravan's commitment to spread its message of breast cancer awareness across the UAE saw the campaign making its mark on the Festive Family Fair, held at the Dubai Polo and Equestrian Club on November 24th, by ExpatWoman.com.

An initiative of the Friends of Cancer Patients charity (FoCP), Pink Caravan is a yearlong campaign, which aims to educate the community about breast cancer, as well as provide free screenings to men and women across the Emirates. Statistics show that one out of eight women is likely to contract breast cancer, a disease with an almost 95 percent cure rate if detected at an early stage.

Ameera BinKaram, President of the Board Of Trustees and a Founding member of the Friends of Cancer Patients charity said, "We believe that knowledge is the first step towards cure. Lack of access to information is the main reason why many Emirati and expatriate women are being afflicted with this disease, and the societal inhibition of talking about breast cancer within the more local communities, unfortunately means that education about the importance of self-examination is often limited. The family unit forms the core of any community and through our presence at the Festive Family Fair we want to show people that by working together we can overcome the effects of this disease." This year's third annual Pink Caravan Ride in February will see volunteer horse riders, along with the campaign's mobile clinics, trek across all seven emirates of the UAE in February 2013.

At the Festive Family Fair, Pink Caravan reached out to all family members to help them understand more about breast cancer, awareness and self-examination. Pink Caravan is also appealing to any riders who would like to be part of the 2013 ride.

WAM/MN