Ramadan Road Safety Campaign Launched by Al Ihsan Charity supported by Ajman Bank
WAM AJMAN, 23rd July,2013 (WAM) -- Ajman Bank, the Islamic financial services institution, has partnered with Al Ihsan Charity Association as a main sponsor in its 'Ramadan Aman' (Safe Ramadan) Campaign.
The objective behind this effort is to prevent drivers from speeding during the Ramadan rush hour before Maghreb prayer that often increases the risk of accidents.
As part of the campaign, Ajman Bank employees will serve as active volunteers distributing some of the 100,000 Al Ihsan Charity Iftar kits throughout the Holy Month in selected areas of Dubai, Sharjah, Ajman, Umm Al-Quwain and Ras Al Khaimah.
Pledging the bank's support, Mr. Mohamed Zaqout, Chief Executive Officer, said, "We believe it is a wonderful initiative and we are glad to partner with Al Ihsan Charity Association in this great cause. It is essential to disseminate information about the dangers of speeding into the public consciousness. Speeding during Ramadan poses massive safety and social risks and by highlighting and addressing the reasons behind speeding, it can be effectively controlled. Often people are in a hurry to reach home to break their fast with their families. We want everybody to drive cautiously, and arrive home safely." Sheikh Abdullah bin Ali bin Rashid Al Nuaimi, Board Member of Al Ihsan Charity Association, said, "We are delighted to announce the Ramadan Aman Campaign which aims to make the UAE roads safer. Speeding at the time of Iftar is a long-standing problem and therefore it is crucial to understand and address the challenges facing drivers. We highly value the support provided by Ajman Bank and commend their commitment and determination in making this campaign successful." Every year there is a sharp rise in road accidents in the UAE during Ramadan. A considerably large number of these occur shortly before Iftar. Experts point out there are multiple reasons behind this reckless driving including fatigue, lack of sleep as well as lower levels of concentration caused by a drop in blood sugar levels due to fasting. But most accidents take place primarily due to speeding, as often people will set out at the last possible moment before Iftar to meet friends or families and then end up rushing.