WASHINGTON DC, 24th June, 2024 (WAM) -- Facebook parent Meta Platforms has discussed integrating its generative AI model into Apple's recently announced AI system for iPhones, Reuters reported, citing the Wall Street Journal on Sunday.
The move comes as Apple plans to add technology from other AI companies on its devices amid reports that it was discussing a potential tie-up with long-time search partner Alphabet's Google.
The iPhone maker is also expected to discuss partnerships with other AI companies in different regions like China, where Microsoft-backed OpenAI chatbot ChatGPT is banned.
AI startup Anthropic has been in discussions with Apple to bring its generative AI to Apple Intelligence, the Journal reported.
The discussions have not been finalised and could fall through, the Journal reported, adding that deals with Apple would help AI companies to obtain a wider distribution of their products.
The size of potential financial windfall is unclear, but the talks involved AI companies selling premium subscriptions to their services through Apple Intelligence, the report said.