CHENGDU,18th October, 2024 (WAM) -- China has experienced a surge in new consumption this year, with a booming consumer interest in handmade products that incorporate the elements of intangible cultural heritage.
China Central Television (CCTV) quoted statistics from a social media platform as saying that the number of merchants has experienced a year-on-year increase of over 200 percent, while the number of customers has risen by more than 300 percent. Notable popular items include traditional Chinese fans, bamboo crafts, and paper cutting.
In Chengdu City of southwest China's Sichuan Province, an intangible cultural heritage fair at the Chengdu Wuhou Shrine drew large crowds. Handmade products like paper cutting and sugar painting captivated visitors, especially children, who were eager to participate in the creation process.
As inheritors of intangible cultural heritage introduce new ideas, young people are gaining a better understanding of these traditions and are willing to invest in them.
In Zhengzhou city of central China’s Henan Province, local citizens are learning traditional incense-making techniques in customised classes organised by cultural inheritors. Participants learn techniques, ratios, and identification skills.
Currently, statistics show that over 6,700 intangible heritage-related workshops have been established across China. New techniques and designs that incorporate elements of intangible culture are giving rise to a series of elegant and practical products, creating opportunities for cultural inheritors to connect with the market.