BEIJING, 7th February, 2025 (WAM) -- China's consumer market saw a robust start to the Year of Snake over the Spring Festival holiday and is expected to maintain steady growth throughout the first quarter, said a spokeswoman of Chinese Ministry of Commerce on Thursday.
According to China Central Television (CCTV), sales at major retail and catering establishments across the country experienced a 4.1 percent increase compared to the Spring Festival holiday of the previous year.
The ministry attributed the growth in part to the efforts by commerce departments nationwide to hold a wide range of promotional activities to create a festive atmosphere and stimulate spending during the holiday from 28th January to 4th February.
The eight-day holiday also fuelled service consumption, with a surge in spending on dining, travel, cinema, and theatre.