DUBAI, 20th May, 2025 (WAM) -- Etihad Water and Electricity (EtihadWE) customers will soon be able to earn loyalty points by paying their utility bills on time, thanks to the company’s partnership with Emirates Petroleum Company (Emarat) to integrate the EmCan loyalty programme.
Through the integration with EmCan, EtihadWE customers will be able to earn loyalty EmCoins, which are redeemable across a wide network of EmCan partner outlets.
EmCan, developed and operated by Emarat, is a comprehensive loyalty programme that rewards members for their daily spending. Points can be earned and redeemed at Emarat service stations, convenience stores, and a wide variety of participating retail, dining, and lifestyle outlets across the UAE.
“Consumers have always been at the heart of EtihadWE’s strategy — from households and farms to heavy industry,” said Eng. Yousif Al Ali, CEO of EtihadWE. “With decades of experience delivering reliable services, we are evolving as a truly customer-centric organisation — one that champions exceptional service, competitive tariffs, and innovative solutions that maximise savings and satisfaction."
"This partnership with Emarat is a clear example of how we embrace innovation to deliver tangible value. By rewarding simple, everyday activities like paying utility bills, we are building deeper connections with our customers and delivering experiences that reflect our promise of service excellence and peace of mind,” he added.
Ali Khalifa Al Shamsi, CEO of Emarat, stated, “Our collaboration with EtihadWE marks a key milestone in extending the EmCan ecosystem into essential public services, enabling customers to earn meaningful rewards through routine actions like paying utility bills. Through this partnership, we aim to build a more connected, customer-centric future—where convenience and value go hand in hand.”
The partnership, which blends value with innovation, reinforces both sides' commitment to delivering smart and sustainable services. It aims to encourage responsible consumption and incentivise timely bill payments, aligning with EtihadWE’s broader mission to support the UAE’s national sustainability agenda.