Global Media Congress facilitates exchanging media expertise among globe: Mohammed Al Shehhi

ABU DHABI, 14th November, 2023 (WAM) -- Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, has praised the Global Media Congress (GMC), an important annual forum held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, in facilitating the exchange of ideas and experiences among the globe.

He emphasised that the Congress has facilitated partnerships with nations, corporations, and innovative individuals, contributing to shaping the future of media. Additionally, it serves as a platform for exploring opportunities for the growth and development of the industry.

“The Global Media Congress represents a pivotal platform for keeping pace with the rapid changes and developments in the media sector with the technical development witnessed by this sector, which has entered a new era thanks to new trends and innovative technologies that have contributed to changing the concept of media," he said in his remarks on the sidelines of his participation in the second edition of the Congress.

“This requires opening a global dialogue to explore the broad potential of new and emerging media technologies, and how to invest them in enhancing the local media environment," he added.

He noted, “GMC offers a prime chance to share our media experience and expertise, showcasing the advancements in the media sector and highlighting key achievements from the past decades.”

He highlighted that the Congress aligns with the UAE's hosting of COP28, emphasising the significant role of media in advocating sustainability, addressing climate change, and contributing positive content to raise awareness of environmental issues. Furthermore, he underscored the media's role in fostering a deeper sense of societal duties and responsibilities toward the environment.

The Secretary-General of the UAE Media Council expressed his happiness with the wide participation of national universities, media students and local talents in the global media event, stressing the necessity of building bridges of communication between local talents and international experts to determine the paths of future development of the media.