Dubai Corporation for Consumer Protection and Fair Trade opens customer happiness centres in more retail locations

DUBAI, 24th May, 2024 (WAM) -- Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), a part of Dubai Department of Economy and Tourism (DET), has continued to open more customer happiness centres at different locations within various sectors in the emirate, with the aim of handling complaints efficiently and quickly.

DCCPFT established more than 15 centres in 2023 with plans to set up over 15 centres in 2024 as well.

The Corporation provides workshops and training courses for employees, sharing methods for handling and managing customer complaints, and highlighting the significance of clearly placing the consumer protection logo and contact details for submitting complaints in places frequented by shoppers.

Ahmad Ali Moussa, Director of the Consumer Protection Department, said: “We are committed to creating an environment that fosters fair trade and legitimate competition, while also facilitating economic stability through the protection of consumer rights and business interests. This approach enhances competitiveness within the business sector, and our endeavours align with the ambitious vision of Dubai’s wise leadership and the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. Guided by this, our focus remains on ensuring consumer satisfaction by providing access to high-quality services.”

Underscoring DCCPFT’s dedication to spreading awareness among merchants and consumers, particularly during periods of heightened demand, Moussa emphasised the importance of impartially handling complaints and identifying suitable resolutions. These actions align with the Corporation’s objectives of promoting justice, transparency, fair competition and supporting market mechanisms.

In 2023 , the DCCPFT successfully established customer happiness centres within many organisations, including Gargash Motors, Al Habtoor Motors, Union Coop, Aswaaq, Emirates Foundation, and LuLu Hypermarket. This year, the Corporation plans to open more centres within other spheres of business, including automotive dealerships, electronics stores, and sales outlets.