SHARJAH, 5th September, 2024 (WAM) -- The Sharjah Chamber of Commerce and Industry (SCCI) made a notable presence at the 13th edition of the International Government Communication Forum (IGCF 2024), held on 4th and 5th September.
Organised by the Sharjah Government Media Bureau, the event was hosted by Expo Centre Sharjah under the theme “Agile Governments… Innovative Communication”. As a strategic partner, the Sharjah Chamber sponsored and led several key panel discussions during the two-day forum.
This participation underscores the SCCI’s commitment to fostering economic resilience, strengthening the business environment in Sharjah, and highlighting the significant role of government communication in enhancing the flexibility and operational efficiency of key economic and development sectors.
During the forum, the Sharjah Chamber emphasised the importance of economic diplomacy in driving sustainable economic growth. It highlighted its pioneering efforts in attracting investments and promoting Sharjah as a strategic business hub. Through its engagement with international trade and business delegations, and its participation in global economic forums, the Sharjah Chamber has facilitated increased foreign investment and bolstered trade relations.
In the first half of 2024, the Chamber held meetings with over 35 official, diplomatic, and trade delegations, and organised more than 10 meetings with sectoral working groups and business leaders. It has also recently launched a new business council in Sharjah.
This was highlighted during a panel discussion at IGCF 2024, featuring Fatema Khalifa Al Muqarrab, Director of the International Relations Department at SCCI. The session, titled "The Impact of Government Communication on Economic Resilience", showcased the Chamber's strategic efforts in hosting diplomatic delegations, coordinating trade missions, and engaging with specialised agencies.
These initiatives are integral to promoting Sharjah's diverse investment opportunities and enhancing its status as a premier destination for business and investment.
Additionally, the Sharjah Chamber, represented by Aisha Saleh, Director of the Festivals and Promotions Department at SCCI, played a key role in managing pivotal activities during IGCF 2024. Aisha led the "Researchers" platform, a knowledge-driven initiative aimed at enhancing government communication. She also oversaw the "Research Initiatives" session on the forum’s second day, where discussions focused on fostering and supporting scientific research initiatives, reflecting the Chamber's commitment to intellectual and academic development.
Alongside its participation in panel discussions, the Sharjah Chamber sponsored a main session titled "From the Heart of a Resilient Economy to the Art of Communication". This session brought together top experts and specialists who explored how governments globally are adopting policies to strengthen economic resilience while leveraging communication sciences as a strategic tool for sustainable growth and long-term success.