DUBAI, 22nd November, 2024 (WAM) -- Emirates Health Services (EHS) has launched the “Your Heart, Your Life” campaign, in the attendance of Dr. Yousif Mohamed Al Serkal, Director General of EHS. The initiative aims to raise awareness about the importance of early detection of cardiovascular diseases, the leading cause of death globally. The campaign aligns with EHS’s mission to promote public health and support the National Strategy for Wellbeing 2031.
Dr. Kareema Alraesi, Director of the Primary Healthcare Department at Emirates Health Services, emphasised that the campaign addresses significant health challenges faced by both the UAE and the global community due to cardiovascular diseases. She highlighted the initiative's focus on early detection and preventive guidance as a critical step toward reducing disease prevalence. “This campaign represents a pivotal effort in our ongoing mission to deliver proactive and therapeutic healthcare services, ensuring the well-being and quality of life for our community,” she said.
The campaign includes comprehensive screening services for 10,000 individuals aged 18 and above over 100 days, running from October to the end of the year. It features vital sign assessments, HbA1c (blood sugar) tests, cholesterol checks, and cardiovascular risk evaluations. Additional factors such as smoking habits and family medical history are also reviewed. An electronic system has been implemented to proactively refer patients at risk to specialized care, fostering seamless coordination between EHS primary healthcare centers and affiliated hospitals.
EHS is collaborating with global healthcare leaders Bayer and Merck for the campaign, which spans multiple health centres across Dubai and the northern emirates. Additionally, field campaigns will be conducted at various government and private entities to maximize community outreach and engagement.
By leveraging strategic partnerships and advanced technology, the “Your Heart, Your Life” campaign underscores EHS’s commitment to delivering innovative, accessible healthcare services and addressing critical health priorities across the UAE.