ABU DHABI, 28th November, 2024 (WAM) -- Monalisa Freiha, Input Editor at Lebanon's Annahar Media Group, highlighted the Global Media Congress (GMC) as a dynamic platform adapting to the evolving global media landscape. She emphasised the group's commitment to participating in all three sessions of the congress.
In a statement to the Emirates News Agency (WAM), Freiha noted that the working sessions, involving global industry leaders, have developed a roadmap for leveraging new AI applications and aligning the media sector with industry trends.
She praised the congress as an ideal platform for exchanging ideas and strategies to integrate traditional media with social media. The goal is to attract younger audiences to high-quality Arabic content.