MOSCOW, 6th May, 2025 (WAM) -- Peoples' Friendship University of Russia (RUDN University) hosted a special educational programme titled Media Influence Formula, organised by the Academy of the New Media Resource Centre. According to TV BRICS, the event was attended by 70 bloggers participating in the New Media Resource Centre’s initiatives.
Natalia Chesnokova, Vice-Rector for Student Admission at RUDN University, emphasised the importance of building a strong digital reputation and highlighted the evolving role of media within modern academic institutions.
"Future students are not just applicants. They are the authors of a new media future," she noted.
As part of the programme, Ksenia Komissarova, Editor-in-Chief of TV BRICS, conducted a master class titled Professional Journalism: Fundamentals of International Media Work. She introduced participants to the principles of international journalism, the development of youth-driven media, and opportunities of the BRICS Bloggers Team project, which unites influencers from BRICS+ countries.
Alina Litvinova, Head of the Influencers Department at the New Media Resource Centre, described the event as more than a training session, calling it a comprehensive immersion into the world of global communications, journalistic responsibility and narrative influence.