ABU DHABI, 19th May, 2025 (WAM) -- The Endowments and Minors Funds Authority (Awqaf Abu Dhabi), in collaboration with the Department of Health – Abu Dhabi, has launched the Life Endowment campaign to support chronic disease patients under the slogan, "With you for Life".
The move aims to promote generosity and solidarity as embodied by the Year of Community, launched by President His Highness Sheikh Mohamed bin Zayed Al Nahyan.
The campaign aims to enhance the sustainability of healthcare services and cover treatment costs for the most vulnerable segments of society. This initiative is part of the larger Healthcare Endowment launched by both entities in May 2024 with a value of AED1 billion.
The goal is to enhance the sustainability of healthcare services, provide continuous and sustainable funding to aid chronic disease treatment for the most vulnerable segments of society, and strengthen the healthcare system’s capacity to address future challenges.
It aims to collect contributions to establish an endowment whose investments will cover treatment expenses for chronic disease patients in need and provide essential medications and mental health support.
The campaign seeks to invest the funds raised to maximise the endowment returns, which will be directed to healthcare programmes that help improve the quality of life and promote public health, contributing to developing a healthy and sustainable society.
The initiative also focuses on spreading the values of endowment and reinforcing the concept of waqf as a tool for sustainability and community development, while highlighting the UAE’s leading role in championing charitable and humanitarian campaigns and driving social investments to serve those in need.
Fahad Abdulqader Al Qassim, Director-General of Awqaf Abu Dhabi, emphasised the essential role of endowments in community development, particularly in supporting vital sectors such as healthcare.
“We will oversee the management of these contributions by investing them, preserving their value, and ensuring the sustainability of their resources to empower the growth of our initiatives and maximise their social impact.”
He added that the campaign represents new hope for chronic disease patients and plays a crucial role in providing quality healthcare for those unable to afford treatment costs, encouraging everyone to actively participate in this initiative.
Dr. Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi, noted that the campaign offers a sustainable model to provide care for those most in need, reinforcing the values of community partnership and social solidarity. “This initiative supports our ongoing efforts to enhance quality of life and ensure access to specialised, integrated, and effective healthcare that places patients at the heart of the system.”
She added that the Department of Health – Abu Dhabi will continue to oversee the health-related aspects of the endowment, ensuring that contributions are directed effectively to support specialised care and reach those who need it most.
The campaign announced it’s two fundraising arms: the Emirates Red Crescent (ERC), which has been a leading humanitarian entity since its establishment in 1983, dedicated to helping the vulnerable and in need both locally and globally; and the Authority of Social Contribution - Ma’an, the Government of Abu Dhabi’s official channel to receive social contributions, which channels contributions towards the various sectors to promote community development and build a cooperative, active and inclusive society.
Ahmed Sari Al Mazrouei, ERC Secretary-General, said, “Emirates Crescent’s partnership with the Life Endowment campaign to support chronic disease patients stems from the organisation's strong belief in the necessity of sustainable community funding for the healthcare sector, particularly for complex and high-cost medical treatments that individuals cannot afford alone.”
He stated that collective community support can significantly ease the financial burden on underprivileged patients and offer them hope for treatment and recovery.
Abdullah Hamid Al Ameri, Director-General of the Authority of Social Contribution– Ma’an, stated, “Through this partnership, we aim to foster the values of shared responsibility and community giving among community members to contribute towards this health campaign. The health sector is one of the key areas that the Authority supports, by channelling community contributions to initiatives aimed at addressing social priorities in Abu Dhabi."
Contribution Channels
Digital donation platform by Awqaf Abu Dhabi:
https://contribute.adawqaf.gov.ae/healthcare
SMS to dedicated e& UAE numbers, as follows: SMS ‘Life’ to 3557 to donate AED10, to 3556 to donate AED50, to 3225 to donate AED100 and to 3223 to donate AED500.
SMS to dedicated du numbers, as follows: SMS ‘Life’ to 3583 to donate AED10, to 3585 to donate AED50, to 3586 to donate AED100 and to 3587 to donate AED500.
Bank transfers to the Campaign’s account (IBAN Number: AE930353417000004600004) at First Abu Dhabi Bank.
Online platform of Ma’an: https://fundraise.maan.gov.ae/ar/projects/with-you-for-life?pid=2c3199fe-58c3-ef11-b8e9-002248cbcd93
General Authority of Social Contribution– Ma’an and ERC contribution kiosks located in hospitals and public spaces across the UAE.