DUBAI, 2nd June, 2025 (WAM) -- The Sport Impact Summit (SIS) has announced two major strategic partnerships with Scoreboard and Hum(AI)n Assets– together these industry leading platforms provide new levels of support for the implementation of the UAE’s newly announced Federal Decree-Law No. (11) of 2024 on the Reduction of Climate Change Effects.
The Scoreboard is a sport’s leading AI-powered sustainability platform, and the Hum(AI)n Assets is an innovative AI-driven content creation platform that fuses human creativity with AI.
Developed by a team of industry leaders with over 90 years of collective expertise in decarbonisation, climate science, AI, and global sports operations, Scoreboard revolutionises traditional emissions tracking. What once took 90 days can now be completed in just 90 minutes – while delivering 90 percent cost savings.
Designed initially for elite sports organisations and now scalable across sectors, the platform equips users to measure, report, and reduce their carbon emissions in alignment with national and international climate goals.
Backed by sustainability architects behind decarbonisation strategies for global brands, Scoreboard now anchors SIS’s commitment to technology-led environmental progress.
Adding significant AI expertise to the SIS team is the Hum(AI)n Assets platform developed by leading UAE experiential agency HOKO. HOKO is a global creative agency that blends cultural insight with sharp execution – delivering brand, content, and event experiences that drive results. From high-impact campaigns to unforgettable activations, they help ambitious brands show up, stand out, and stay relevant.
Michael Gietzen, Co-Founder of the Sport Impact Summit, said, “Scoreboard perfectly complements the mission of our Sport Impact Declaration—a collaborative framework signed with the Ministry of Sport during the 2024 Summit in Dubai, and Hum(AI)n Assets delivers new levels of thought leadership and creativity to the industry. Through these partnerships, all Declaration signatories will gain preferential access to the Scoreboard platform and our cutting-edge tools.”
Sean Morris, Founder of Scoreboard, commented, “We built Scoreboard to empower organisations – starting with sporting bodies – to take game-changing, measurable and cost-effective action. Our platform reduces reporting time from months to minutes, ensuring transparency, accountability, and delivering real impact.”
“Partnering with the Sport Impact Summit means we’re not just creating content – we’re creating momentum. Together, we’re showing how AI and human talent can drive real-world change, aligned with the UAE’s bold climate agenda,” said Bally Singh, Chairman of Hoko Agency and Founder, Hum(AI)n Assets.