ABU DHABI, 7th May, 2026 (WAM) -- The Ministry of Industry and Advanced Technology (MoIAT), the Abdulla Al Ghurair Foundation, and IMI Media Academy on Thursday launched the Industrial Content Leaders programme at Make it in the Emirates 2026 — a national initiative to equip young Emiratis with AI-powered storytelling skills to champion the UAE's industrial sector.
The four-month programme, starting this summer, will take participants through three phases: foundational knowledge of the industrial sector, hands-on media production using AI tools, and the launch of national content projects led by the participants themselves.
Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, said, "The Industrial Content Leaders programme reflects our commitment to investing in people — building a generation of young Emiratis with the industrial awareness, digital skills, and confidence to tell the story of UAE industry. The more young people understand and connect with the industrial sector, the stronger our industrial culture becomes, and the more likely they are to contribute to it in the future."
Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation, said, “When young Emiratis tell the story of their country in their own voice, the result is more than representation. It is continuity. Through this partnership, young people will gain direct exposure to the UAE’s industrial transformation while developing practical skills in AI, media, and storytelling. More importantly, they will help capture a defining moment in the country’s evolution through the lens of a generation shaped by its ambition, grounded in its values, and entrusted with carrying its story forward.”
Ali Al Hammadi, Chief Operating Officer at IMI, commented, “Today, the ability to shape narratives is just as important as the ability to build industries. Through IMI Media Academy, we are investing in a new generation of Emirati storytellers equipped with the tools of media, technology, and artificial intelligence to bring the UAE’s industrial ambitions to life for audiences everywhere. This programme is about empowering young talent to tell stories that strengthen national identity, showcase innovation, and position the UAE’s industrial sector on the global stage.”