DBWC organises webinar on role of franchising in empowering female entrepreneurs

DUBAI, 28th March, 2021 (WAM) -- Dubai Business Women Council (DBWC) organised recently a virtual session titled "Women in Franchising", as part of the Council’s commitment to supporting the growth of female-owned businesses and helping entrepreneurs achieve their professional franchise development and expansion goals regardless of their location.

Moderated by Sary Hamway, Founder, and CEO of Franchise Trainer, Dr. Ljiljana Kukec, the Co-founder and President of the Croatian Franchise Association, and Farrah Rose, Winner of the Global Franchise Award in 2020, the webinar aimed to understand the foundation of a franchise business model and its importance in business management, realise the role of franchising in empowering female entrepreneurs and build their confidence in franchising as a sustainable risk-tolerant means of doing business.

"The goal behind this webinar is to endorse a franchise culture and mindset as part of the overall female entrepreneurship values, as well as to contribute to the creation of a new generation of knowledgeable and passionate franchise female entrepreneurs," said Nadine Halabi, Business Development Manager, DBWC.

She added that franchising is thought to be the perfect gateway to entrepreneurship, where the franchisor offers the franchisee various forms of support, including the operational work plan, the administrative system, and the necessary training for the staff, thus enabling the franchise-based businesses with higher rates of success, in comparison to starting a new venture.

Halabi added, "The remarkable participation of the council members and female entrepreneurs from across the country clearly demonstrates that women possess unique characteristics, skill sets, and personality traits that qualify them to become exceptional leaders in franchising, thanks to their adaptability and organisational flexibility, their strong communications abilities, and organising and prioritising aptitudes."