Saturday 26 November 2022 - 3:55:24 pm

WAM-AYC partnership empowers youth to ensure success of Global Media Congress: Shamma Al Mazrouei


ABU DHABI, 6th October, 2022 (WAM) -- Shamma bint Suhail Al Mazrouei, Minister of State for Youth Affairs and Vice President of the Arab Youth Centre (AYC), highlighted the great attention that UAE's wise leadership, headed by President His Highness Sheikh Mohamed bin Zayed Al Nahyan, shows towards youth and empowering them with the skills required to take charge in the media sector and make a positive impact at the local and international levels.

She also highlighted the key role of media-inclined youth in presenting the UAE and the region in a positive light, as well as spotlighting the country’s inspiring success stories and its efforts to drive development across various fields.

She made this statement in support of the framework of the strategic partnership between the AYC and the Emirates News Agency (WAM), to further engage Arab youth by employing their skills and capabilities in serving the community and supporting major global conferences and events hosted and organised by the UAE.

Under the terms of the partnership, the AYC, in cooperation with its research partners, will conduct a study using collected insights, recommendations and ideas for shaping the future of media proposed by youth who will participate in the Global Media Congress (GMC). Organised by the Abu Dhabi National Exhibition Centre (ADNEC), in cooperation with WAM, the event will take place in Abu Dhabi from 15th to 17th November, 2022.

The AYC will then present the results of the study to decision-makers and professionals from the Arab and global media sectors. The centre will also utilise the capabilities of young media professionals to ensure the event’s success and help bring them and decision-makers closer.

Moreover, Al Mazrouei highlighted the crucial role that Arab youth play in advancing their communities and taking part in related international events, especially the Global Media Congress, which will offer training and volunteering opportunities for youth.

For his part, Mohammed Jalal Al Rayssi, Director-General of WAM and Chairman of the Higher Organising Committee of the Global Media Congress, underscored the importance of the partnership, noting that it will help young people find inspiring platforms through which they can channel their energies, serve their countries, as well as improve their skills by participating in logistics- and media-related activities at the congress.

The new partnership between WAM and the AYC follows their previous partnership, which ensure the successful promotion of Expo 2020 Dubai across media.

Amjad Saleh/ Lina Ibrahim